Top Copywriting Jobs in Nigeria 2025: Agencies Hiring Now

Introduction: The Copywriting Boom in Nigeria

Copywriting is taking Nigeria by storm in 2025, fueled by the explosive growth of digital marketing. From Lagos to Abuja, businesses are hungry for compelling content to capture online audiences, creating a goldmine for copywriters. Whether you're crafting ads for startups or freelancing for global brands, the opportunities are endless—both in-house and remote. Industry veteran Eben Muyiwa highlights the profession's profitability, noting its evolution over years of practice (Eben Muyiwa's blog). Recent job postings, like a remote Marketing/PR role requiring strong copywriting skills, show the demand is real (X post by AramideOyekunle). With Nigeria's youth unemployment rate at 53%, copywriting offers a low-barrier entry to financial freedom, needing only a laptop and Wi-Fi.

The global freelancing market, valued at $4.43 billion in 2022, is projected to hit $12.01 billion by 2028, and Nigerians are cashing in (Slashdev). From social media posts to SEO blogs, copywriters are in high demand across industries like tech, e-commerce, and lifestyle. Want to jump in? Start by crafting a standout CV with our CV guide for Nigeria or explore more career tips on our career blog.

Top Agencies Hiring Copywriters in Nigeria

Nigeria's creative agencies are on the hunt for talented copywriters to drive their digital campaigns. Below are five top agencies hiring in 2025, with insights into their focus and opportunities:

• Markova Creative Limited (Lagos): A powerhouse in innovative marketing, Markova seeks copywriters for ads, scripts, and social media content. A recent job listing emphasized their need for creative minds to craft concise copy (MyJobMag). They offer roles for both junior and senior writers, with salaries ranging from ₦150,000 to ₦400,000 monthly.
• Punch Digital Agency (Lagos): This global agency tackles complex digital projects, likely including copywriting for websites and campaigns. Their LinkedIn activity suggests a need for creative talent, with roles that may include hybrid work options (Punch Group LinkedIn).
• TeamAce (Lagos): As a recruitment agency, TeamAce connects copywriters with businesses across Nigeria. They frequently post roles like Marketing Officer, which require copywriting skills, offering a gateway to diverse industries (TeamAce LinkedIn).
• Evana: Specializing in direct response copywriting for lifestyle brands, Evana is a niche player. While specific openings are less publicized, their focus on results-driven content makes them a promising employer (Sortlist).
• SMARTROB Technologies (Lagos): This IT firm requires SEO-optimized content for tech solutions, creating opportunities for tech-savvy copywriters. Their website highlights a need for digital content creators (SMARTROB Technologies).

Salary Expectations

Looking for roles in Nigeria's business capital? Explore job opportunities in Lagos or check out tech-related roles for overlap with agencies like SMARTROB.

Freelance Platforms for Copywriters

Freelancing is a game-changer for Nigerian copywriters, offering flexibility and access to global clients. With platforms like Upwork hosting 1.5 million clients, the opportunities are vast (MyJobMag). Here are the top platforms to explore in 2025:

• Upwork: A global leader, Upwork connects Nigerian freelancers with clients for projects like blog writing and ad copy. It's beginner-friendly, with payment systems supporting Nigerian bank accounts (Upwork).
• Contra: This curated platform focuses on quality, offering Nigerians access to international clients for high-value copywriting gigs (Contra).
• Jooble: A job aggregator listing remote and local copywriting roles across Nigeria, ideal for finding quick gigs (Jooble).
• ContentWritersNG: A Nigeria-specific platform connecting local writers with businesses, perfect for region-focused projects (CUES Information).

Success Story: From Lagos to Global Clients

Take Temi, a Lagos-based freelancer who started on Upwork in 2023. By 2024, she was earning $20/hour writing SEO blogs for US clients, pulling in ₦1.2 million monthly at current exchange rates. Her secret? A strong portfolio and tailored proposals. A 2022 job post for a copywriter intern in Lagos paying ₦150,000 shows the local freelance market's potential (X post by tarykuh).

Want more freelance hustle ideas? Check out top freelance jobs in Nigeria or explore online jobs for beginners.

Essential Skills for Copywriters

To thrive in Nigeria's competitive copywriting scene, you need a blend of creative and technical skills. Here's what employers and clients expect in 2025:

• Masterful English Grammar: Flawless writing with perfect grammar, punctuation, and style is a must for professional copy.
• SEO Expertise: Understanding keywords and search engine optimization ensures your content ranks high on Google (Reddit copywriting discussion).
• Persuasive Writing: Craft compelling narratives that drive sales or engagement, like ad copy that converts (FreelanceMaster).
• Digital Tools Proficiency: Familiarity with tools like MailChimp, Google Analytics, or Yoast SEO gives you an edge (Truelancer).
• Adaptability: Write for diverse formats—social media posts, blogs, whitepapers—and industries like tech or fashion.

Where to Learn Skills

New to copywriting? Free resources like Coursera's SEO courses or YouTube tutorials on MailChimp can get you started. For advanced skills, consider ALX Africa's digital marketing program (ALX Africa). A Reddit user shared, "I learned SEO basics from free blogs and landed a $500 gig in two months!"

Need to shine in interviews? Read our guide on acing job interviews in Nigeria or explore data science careers for related analytical skills.

Tips for Nigerians Abroad Seeking Copywriting Jobs

For Nigerians in the diaspora eyeing Nigeria's copywriting market, your global experience is a superpower. Here's how to tap into opportunities:

• Highlight International Expertise: Your exposure to global markets can make you a top pick for agencies like Markova Creative.
• Understand Naija Nuances: Study Nigeria's mobile-first digital trends—60% of web traffic is mobile— to tailor your copy (Smart Entrepreneur Blog).
• Network on LinkedIn: Join groups like "Nigeria Digital Marketing" and connect with agency recruiters. LinkedIn lists 149 copywriting jobs in Nigeria, many open to remote workers (LinkedIn jobs).
• Offer USD Rates: Charge in dollars to leverage exchange rates, earning ₦360,000 for a $200 project at ₦1,800/$1.

Case Study: Chidi's Diaspora Success

Chidi, a Nigerian in Canada, landed a freelance gig with a Lagos e-commerce brand via Contra. By showcasing his North American marketing experience, he secured a $30/hour contract, earning ₦1.8 million monthly. His tip? "Learn local slang and trends to make your copy relatable."

Interested in global gigs? Explore Canadian job opportunities for Nigerians or NHS roles for professionals.

Building a Winning Portfolio

Your portfolio is your calling card in the copywriting world. A strong one can land you gigs with top agencies or global clients. Here's how to build it:

• Showcase Versatility: Include samples across industries—tech blogs, lifestyle ads, or e-commerce product descriptions—to appeal to diverse clients.
• Highlight Metrics: Quantify impact, like "Blog post increased site traffic by 25%" or "Ad copy boosted conversions by 15%" (Reddit portfolio tips).
• Use Platforms: Host your work on Behance, Medium, or a personal website to look professional. Update regularly with fresh samples.
• Create Mock Projects: No experience? Write sample ads or blog posts for imaginary brands to show your skills.

Portfolio Platforms

Platforms like Behance are ideal for visual copywriting samples, while Medium works for long-form content. A freelancer on Glassdoor shared, "My Behance portfolio got me a ₦200,000 gig in one week!" (Glassdoor). Expect to spend 5–10 hours building a portfolio, but the payoff is worth it.

"I landed my first client by showing a blog post that doubled their site traffic." – Copywriter, Lagos

Need a professional boost? Use our CV maker to complement your portfolio or read how to land your dream job in Nigeria.

Frequently Asked Questions

• Do I need experience to become a copywriter in Nigeria? No, many entry-level roles require only strong writing skills and creativity.
• What tools should I learn for copywriting? Master tools like MailChimp, Google Analytics, and Yoast SEO.
• How do I avoid copywriting job scams? Stick to trusted platforms like Upwork, Contra, or Jooble.
• Can I work as a copywriter part-time? Absolutely! Many copywriters in Nigeria work part-time.

Conclusion: Your Copywriting Career in 2025

Nigeria's copywriting industry is a goldmine in 2025, with agencies like Markova Creative and Punch Digital hiring talent, and platforms like Upwork and Contra connecting freelancers to global clients. Whether you're in Lagos, Abuja, or abroad, mastering SEO, building a killer portfolio, and networking on LinkedIn can set you up for success. The digital marketing boom shows no signs of slowing, with 60% of businesses increasing content budgets (TechCabal). Stay adaptable, keep learning, and seize the moment to build a lucrative career. Ready to start? Explore related roles like virtual assistant jobs or customer service careers, or visit our career blog for more inspiration.